The Blog

How to make the most out of your internship

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Securing a public relations internship can be tricky and all experiences are unique to the organisation and how you fit in their team. When you find one, it’s important to optimise the opportunity. Open communication with your supervisor means you..

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Is your content king?

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Content has become a big part of audience engagement for businesses. In fact, research from B2B Marketing shows that 70 per cent of companies are creating more content now than they were in 2015. However, continuously churning out information can..

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Kiss and tell

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A couple of years ago, on a classically foggy and soggy day in County Cork, Ireland, I finally visited the much-famed Blarney Castle and its much-kissed stone. According to legend, those who kiss the stone will be bestowed with ‘the..

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Pinning down Pinterest

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To ‘Pin it’ has taken on a new meaning in digital age. No longer a phrase limited to clothing alterations, it’s now ubiquitous online; giving users the opportunity to easily share content to their Pinterest. Like many other digital innovations,..

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The evolution of the media release

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Without giving away my age, when I started my career in PR, the humble media release (or press release) was the be all and end all of my job.  If you had something to share with a journalist – a..

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