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IMPACT Communications Australia was the only Australian PR agency to be represented at the prestigious 2007 Platinum PR Awards in New York.

The highly competitive program honours the best international PR campaigns of the year. IMPACT won an Honourable Mention in the Anniversary Campaign category for its work with 300 year old tea company, Twinings.

The awards were judged by a blue-chip panel that includes PR executives from corporations, agencies, non-profits and associations, leading educators and industry consultants.

IMPACT’s 12-month campaign leveraged the 300th year anniversary of Twinings, communicated Twinings’ ‘expert’ positioning by supporting new product launches and increased Twinings’ presence in the marketplace. As a result, Australia became the fourth largest media market in the world for Twinings behind the United Kingdom, United States of America and Italy.