News

Demographic versus behaviour: Do you really know your audience?

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When segmenting target audiences, organisations typically focus on traditional demographic markers including age, gender or geographic location. However, as we move further into a hyperconnected era, behaviour patterns and consumer mindset are increasingly relevant to strategy development. So, how can..

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The real state of real estate on Facebook

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The low interest rates and high sale values of Australia’s recent property boom have kept Real Estate brands busy. However, recent research by IMPACT Communications and Social Status shows they have taken the eye off the ball when it comes..

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Special offer: Facebook audit and report

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When people feel connected to your business, they’re more likely to choose your products and services – Enter stage right, Facebook. But how do you know if your Facebook page is really resonating with your target demographics and sharing the..

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Create your video content in a day!

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IMPACT is excited to announce a special video offer with VnR Creative to help rapidly increase your collection of corporate videos. The offer includes a day’s video production of five to eight interviews with your star people. There are endless lists..

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