THE MEDIA LANDSCAPE HAS
ALTERED DRAMATICALLY

People are finding and sharing news and information online and Journalists and newsrooms are changing. This opens to the door to some incredible PR opportunities. Moreover, the rise of citizen journalism, erosion of trust in traditional media, explosive growth in social networks and increasing influence of peer-based referrals make leveraging social media an essential part of any communication strategy. The effective use of social media can significantly extend the reach, impact and endurance of almost any campaign.

IMPACT Communications Australia (IMPACT) was founded in 1999 and, like the media environment in which it operates, has evolved beyond traditional PR to provide both communication and content counsel.